Diets are ineffective! And here's why:
In the article "Mind over Milkshake" published in the "Health Psychology" Journal, two seperate groups of people were given the same 300 calorie milkshake. One group was told that the milkshake only had 104 calories and that it was a weight-loss milkshake. The other group was told the milkshake had 620 calories, and that it was "indulgent".
Registered nurses then measured the levels of Ghrelin, the "hunger hormone" in both groups. They found that people who believed they had consumed a low-calorie milkshake had drastically higher levels of the hunger hormone than the people from the "indulgent" shake group!
This proves that when you consume what you believe to be a "weight-loss" product, your brain automatically raises the levels of Ghrelin. Ghrelin signals to the brain that you are still hungry, and it even slows down your metabolism and the burning of fat! This happens because the brain interprets "diet" and "low-calorie" as a sign of lack, or even danger to your system. So it pushes you to seek more food, and it signals the body to hold on to fat deposits and to slow down the metabolism and conserve energy. This is a major reason why diets are ineffective. In ancient times hunger often meant that sickness and death were nearing, and our brains are still wired to interpret hunger in the same way (just like fight, flight, or freeze are still part of our brain's responses).
Using Hypnosis, I help my clients reprogram their subconscious minds to feel safe, and to signal to their bodies that they have excess calories, promoting in the body the increase of the metabolism and the burning of fat. I then help my clients reprogram their minds to crave healthy foods, and to either lose interest in harmful foods, or feel an aversion towards them (temporarily or permanently). Just Google "Heath Ledger chocolate hypnosis" and you will read how the famous actor was able to give up the chocolate he was badly addicted to when he was young, using Hypnosis. Obviously it worked because that was his chosen goal; most people don't want to give up chocolate forever (I know I sure don't!) and prefer to lose interest in it for a specific amount of time, while suddenly feeling a craving for fresh veggies.
Dieting has a strong emotional component as well. Many people suffer from emotional eating- whether it's a result of stress, a need for comfort, an escape, or even an addiction. Luckily Hypnosis has the ability to heal the emotional wounds and get rid of the feeling of stress that leads to emotional eating.
Here's the original milkshake study, for those interested:
Here's to your health!
Transformational Leader, Hypnotherapist,